Too complicated
Most testing tools are made for experts, not business owners who want quick, clear answers.
Closed beta for growing online businesses
Run A/B tests on your website using Google Analytics, no expensive CRO tools needed
FreeCROTool lets you test changes and improve your site with a simple, guided process. No CRO team required.
No complex platforms. No black-box stats. Just practical experimentation that works.
Why most small businesses never start CRO
CRO feels built for big teams and big budgets. Smaller businesses end up guessing, making random changes, and hoping for the best.
No time
Even with ideas, setting up and managing tests always gets pushed aside.
Not enough traffic
Small sites rarely have the volume for “perfect” stats, so they’re told not to bother.
No process
Without a simple workflow, changes are random and learning is lost.
A simpler way to improve your website
FreeCROTool is a practical, guided way to run A/B tests and get real results, no jargon, no guesswork.
Guided strategy
We help you pick what to test based on your goals and where you’ll see the biggest impact.
We build the tests
You tell us what you want to try. We handle the setup and technical work.
Simple, clear results
See what’s working in your own Google Analytics, no confusing dashboards or hidden stats.
A simple, repeatable process
While one test is live, we’re already planning the next. That means steady learning and real progress.
1
Find opportunities
Review the site, goals and user behaviour to identify where improvements could matter most.
2
Plan the test
Turn the opportunity into a clear hypothesis and agree what the experiment should try to improve.
3
Build and launch
Create the variation, QA it properly and push it live with tracking in place.
4
Monitor results
Watch how users respond and look for meaningful directional signals instead of chasing false precision.
5
Learn what happened
Review the outcome together and decide what the test tells us about your users and your site.
6
Move to the next test
Take the learning forward into the next idea so optimisation becomes a habit, not a one-off exercise.
Built for growing websites, not enterprise complexity
FreeCROTool is for small businesses that want real improvement, not endless dashboards or jargon.
- Works for sites with modest traffic levels
- Focuses on sensible indicators and trends
- Keeps tooling simple and approachable
- Gives you support instead of leaving you alone with software
Who this is for
Perfect for small businesses with a website and real visitors who want to improve results over time.
If you want practical learning, clear guidance, and a more affordable way to do CRO, you’re in the right place.
Who this is not for
If you need a full enterprise experimentation programme with large teams, advanced in-house analysis and layers of statistical process, this probably isn’t the right fit.
Built by someone who has worked in CRO since 2013
FreeCROTool is shaped by years of hands-on CRO work for major brands. Now, that experience is available to small businesses.
Real delivery experience
This is grounded in years of designing, building, QA testing and supporting experimentation work on live websites.
A more accessible model
Small businesses shouldn’t be locked out of CRO just because they don’t have a specialist team or enterprise budget.
Simple platform pricing that can grow with you
Start with the free tier, then move up when you need more support or capability.
Bronze
Free
Explore the platform and get started with a practical entry point into CRO.
Silver
£25 / month
A step up for businesses ready for more active testing and more room to grow.
Gold
£50 / month
For businesses that want a more capable setup and a stronger ongoing optimisation rhythm.
Platinum
Let's talk
A tailored option for businesses that want a closer working relationship and a more bespoke setup.
Join the closed beta
We’re inviting a small number of businesses to join the FreeCROTool beta. Get hands-on support and help shape the product.
Apply for beta