If you're looking for a tool that will help you conduct ABn tests on your website whilst keeping your technology costs low or free then Free CRO Tool could be what you're looking for.
Since google have sunset their website optimization tool (Google Optimize) September 2023, many that wish to continue testing enhancements or changes to their web site have to opt for a paid solution where the costs of this may mean that testing programmes are now abandoned. Free-CRO-Tool hopes to help these smaller business or teams with offering a free platform to continue conducting tests.
If you're willing to make a few compromises you can run a modest CRO programme for free. To be totally transparent there are some compromises that need to be made to run it completely free but they're not major and could be exactly what you're looking for.
The following table illustrates how you can run your programme completely Free with potential caveats
| Strategy | Approach | Potential Caveat |
|---|---|---|
| Test Hosting | Google Tag Manager |
|
| Test Hosting | We host for you |
|
| Test Hosting | Self host | |
| Test Analysis | Google Analytics |
|
| Test Analysis | BigQuery |
|
Your site can be a traditional website broken down into discrete pages, or built as a Single Page App (SPA) using a modern framework like React or Vue. So long as there are distinct page URL's or meta data on the page that we can use to identify where a visitor is on their journey through your site we can initialise and conduct tests.
The test structure logic will be stored and delivered from Google Tag Manager, this ensures a fast delivery of your test structure to the visitors on your site.
There are a couple of alternatives to serving the test content via GTM and these are :
Google Analytics allows you to report on things that happen on your website, like how many visitors view which pages, how far through your funnel visitors get and how many convert from browsers into buyers.
Free CRO Tool uses easily identifyable events that fire during tests to measure one version of a test (Control) against another (Challenger) so that you during testing you can measure the effect that the test is having on your visitors conversion rate to ensure that they align with your expected lift in conversion rate, this can be progression through your payment funnel, or increase news letter signup or any other goal that you may have for your test.
Free CRO Tool is under active development and is at the stage now where we need users out in the wild to use the tool and report back on things that need to be improved or don't quite work.