Guided CRO for growing websites

Improve Your Website Without Guesswork

Build visual A/B tests, measure the results in your own Google Analytics, and get practical guidance every step of the way.

Test headlines, calls to action, offers, images and page layouts using a simple process designed for small and growing businesses.

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Free for your first 10,000 test impressions each calendar month. No credit card required.

CRO experience since 2013
Visual testing without ongoing developer support
Results measured in your own GA4 property

Why most small businesses never start CRO

Traditional CRO often feels built for large teams, specialist analysts and enterprise budgets. FreeCROTool gives smaller businesses a simpler way to test ideas, learn from real visitors and improve over time.

See what a small conversion rate uplift could mean for your revenue Get more leads from the same ad budget Make your website work harder

Too complicated

Most testing tools are made for experts, not business owners who want quick, clear answers.

No time

Even with ideas, setting up and managing tests always gets pushed aside.

Not enough traffic

Smaller samples can limit statistical certainty, but careful tests and directional learning can still inform better decisions.

No process

Without a simple workflow, changes are random and learning is lost.

Edit your website without touching code

Run A/B tests and make changes without relying on developers

Discover practical ways to make website changes and run experiments, no coding or technical skills required. If you are not sure how to judge the result, read how to know whether a website change actually worked.

Visual A/B Testing Editor

Edit your site visually and launch A/B tests without touching code. Perfect for small business owners and marketers.

Change a headline, update a button label, or tweak an offer directly on your page and see which version performs better.

Add an Announcement Bar

Add a hello bar or promotional banner across the top of your website in minutes, no developer needed.

Create an Exit Intent Popup

Show a targeted popup when someone is about to leave your site and test different offers or messages. (When they move their pointer off the top of the window)

Add a Countdown Bar

Create timed countdown banners for sales, launches and promotions without editing your website code.

A/B Testing Without Developers

Learn how to run experiments and improve your website, no developer or technical setup needed.

Edit Website Text Without Coding

Quickly update headlines, offers, and calls-to-action on your site, all without any coding knowledge.

A simpler way to improve your website

FreeCROTool is a practical, guided way to run A/B tests and get real results, no jargon, no guesswork.

Guided strategy

We help you pick what to test based on your goals and where you’ll see the biggest impact.

We build the tests

You tell us what you want to try. We handle the setup and technical work.

Simple, clear results

See what’s working in your own Google Analytics, no confusing dashboards or hidden stats.

A simple, repeatable process

While one test is live, we’re already planning the next. That means steady learning and real progress.

Find opportunities

Review the site, goals and user behaviour to identify where improvements could matter most.

Plan the test

Turn the opportunity into a clear hypothesis and agree what the experiment should try to improve.

Build and launch

Create the variation, QA it properly and push it live with tracking in place.

Monitor results

Watch how users respond and look for meaningful directional signals instead of chasing false precision.

Learn what happened

Review the outcome together and decide what the test tells us about your users and your site.

Move to the next test

Take the learning forward into the next idea so optimisation becomes a habit, not a one-off exercise.

Read the full process View a 12 month CRO roadmap

Built for growing websites, not enterprise complexity

FreeCROTool is for small businesses that want real improvement, not endless dashboards or jargon.

Works for sites with modest traffic levels
Focuses on sensible indicators and trends
Keeps tooling simple and approachable
Gives you support instead of leaving you alone with software

Why this approach works

Who this is for

Perfect for small businesses with a website and real visitors who want to improve results over time.

If you want practical learning, clear guidance, and a more affordable way to do CRO, you’re in the right place.

Who this is not for

If you need a full enterprise experimentation programme with large teams, advanced in-house analysis and layers of statistical process, this probably isn’t the right fit.

Built by someone who has worked in CRO since 2013

FreeCROTool is shaped by years of hands-on CRO work for major brands. Now, that experience is available to small businesses.

Real delivery experience

This is grounded in years of designing, building, QA testing and supporting experimentation work on live websites.

A more accessible model

Small businesses shouldn’t be locked out of CRO just because they don’t have a specialist team or enterprise budget.

Simple platform pricing that can grow with you

Start with the free tier, then move up when you need more support or capability.

Great starting point

Bronze

Free

Explore the platform and get started with a practical entry point into CRO.

Start Free

Silver

£25 / month

A step up for businesses ready for more active testing and more room to grow.

Gold

£50 / month

For businesses that want a more capable setup and a stronger ongoing optimisation rhythm.

Platinum

Let's talk

A tailored option for businesses that want a closer working relationship and a more bespoke setup.