Transparent, practical pricing

Pricing

Start with a feasibility check, run your first test for free, then choose between self-service experimentation or managed support depending on how hands-on you want to be.

What you need to do to your site

Two ways to use FreeCROTool

Self-service

Designed for non-technical users who want to create and launch tests themselves using the visual editor.

Most simple A/B tests can be launched without developers using the visual editor.

Make visual changes without coding
Edit text, buttons, colours and images
Launch tests yourself
View results inside the platform
No developers required for most simple tests
Ideal for smaller businesses and marketers

After the FreeCROTool tag is installed on your site, you can manage most simple experiments independently.

Managed service

For businesses that want hands-on support with strategy, implementation, QA or more advanced experimentation.

Test planning and recommendations
Advanced development support
Full QA assistance
Complex behavioural changes
Guidance interpreting results
Ideal for larger or busier teams

You can mix self-service and managed support whenever needed.

Current pricing reflects early-stage beta rates while the platform continues to expand and evolve.

Step 1: Feasibility & initial meeting

Before any work begins, we run a short feasibility stage to make sure this is a good fit for both sides.

Initial conversation about your site and goals
Check platform compatibility with your website
Review Google Analytics setup
Assess traffic levels and test viability
Ensure the visual editor will work correctly and your site is suitable for self-service experimentation

Why this matters

This avoids wasted time and ensures that when we start testing, we’re working in a setup that can actually produce useful insights.

Step 2: Your first test is free

Once feasibility is confirmed, we run a simple test at no cost.

Platform setup and validation
Test design and documentation
Build and QA
Initial measurement setup

This would typically represent around £190+ of planning, setup and QA work, provided so you can see exactly how everything works in practice.

The first test is also a practical walkthrough of how the platform works, helping you become comfortable running future experiments yourself if you choose.

Low-risk start

The goal is to build confidence, not jump into something complex. You get a real result on your own site before committing further.

Platform pricing

Choose a tier that fits your traffic levels and experimentation needs. Platform pricing is primarily designed for self-service use, with optional managed support available whenever needed.

Bronze

Free

1 project / site
2 active tests
Share with up to 2 people
10,000 tag serves per calendar month

Overages:
Additional 10,000 tag serves: £1/month
Additional 50,000 tag serves: £4/month

Silver

£10 / month

3 projects / sites
3 active tests per project
Share with up to 5 people
100,000 tag serves per calendar month

Overages:
Additional 100,000 tag serves: £5/month

Gold

£50 / month

10 projects / sites
4 active tests per project
Share with up to 10 people
1,000,000 tag serves per calendar month

Overages:
Additional 1,000,000 tag serves: £20/month

Platinum

Let's talk

How tag serves work

A tag serve is counted when the FreeCROTool script is loaded by a visitor's browser. This helps cover hosting and delivery costs even if a visitor does not enter an experiment.

The script is cached where possible, helping reduce unnecessary repeat requests during normal browsing.

In practice, tag serves are usually lower than total page views.

If you exceed your allowance, small overage packs are added automatically so your experiments continue running smoothly.

Estimate what a small conversion rate uplift could be worth for your site

Optional managed service pricing

If you'd prefer help planning, building or providing QA support for experiments, managed support is available separately.

Simple test

£140

Designed, built and fully QA’d test.

Planning & documentation
Development and QA
Ideal for copy, CTA or layout tweaks

Enhanced test

£280

More involved test with deeper changes.

Extended development & QA
More complex UI or behavioural changes
Structured test design

Advanced test

From £420+

For larger, multi-day builds.

Multi-day development
Full QA coverage
Suitable for complex flows, changes on multiple pages etc...

Start with a simple conversation

We begin with feasibility and a quick discussion about your site. No commitment required.

Apply for beta