The Challenge
The website already had a reservation page, but visitors had to find it through a navigation menu. This made reservations easy to miss, especially for first-time visitors.
CRO Use Cases
What can you test and improve?
Conversion Rate Optimization (CRO) isn’t just for big companies. With FreeCROTool, small businesses can test and improve key elements of their website. We do the heavy lifting for you, our team will code the tests based on your requirements. If you have some JavaScript and CSS knowledge, you can create and run your own tests, but we recommend watching our training videos (coming soon) to get the most out of the platform and learn how to use our built-in functions for targeting elements and making changes.
Featured Example: Coffee Shop Reservation Test
See how FreeCROTool's visual editor can be used to create and measure a simple website test without writing code.
The Change
Using FreeCROTool's visual editor, the homepage hero section was updated to make reservations more prominent and easier for visitors to notice.
The Measurement
The test tracks visitor behaviour and reports results so you can see whether the change performs better than the original page.
Watch the Product Demonstration
This short video shows the visual editor in action, how a variation is created, and how results are reported inside FreeCROTool.
Popular CRO Use Cases
Here are some of the most effective website changes you can test with FreeCROTool:
CRO for Small Businesses CRO for eCommerce CRO for Lead GenerationChange button text
Test different call-to-action (CTA) phrases to see which gets more clicks or conversions. For example, try “Get Started” vs. “See Pricing”.
Update copy or headlines
Experiment with new headlines, product descriptions, or value propositions to see what resonates best with your audience.
Change page layout
Move sections, rearrange content, or highlight key features to guide visitors toward your goals.
Hide or show form elements
Test removing unnecessary fields or adding helpful hints to make forms easier and increase completion rates.
How FreeCROTool makes it easy
Our platform lets you set up these tests up and track results, and learn what works.
JavaScript-based test creation
To create tests, you’ll write small JavaScript snippets that use CSS selectors to target and modify elements. Our tool provides built-in functions to help you poll for elements and apply changes reliably.
Video guides coming soon
We’re preparing step-by-step video tutorials to show you how to create tests, use CSS selectors, and get the most out of FreeCROTool, even if you’re new to JavaScript.
Clear reporting
We periodically pull aggregated report data directly from Google Analytics and present it in an easy-to-absorb format. You’ll see which version is winning and get actionable insights.
Works for any website
FreeCROTool is compatible with all major website platforms and eCommerce systems.