CRO Use Cases

What can you test and improve?

Conversion Rate Optimization (CRO) isn’t just for big companies. With FreeCROTool, small businesses can test and improve key elements of their website. We do the heavy lifting for you, our team will code the tests based on your requirements. If you have some JavaScript and CSS knowledge, you can create and run your own tests, but we recommend watching our training videos (coming soon) to get the most out of the platform and learn how to use our built-in functions for targeting elements and making changes.

Popular CRO Use Cases

Here are some of the most effective website changes you can test with FreeCROTool:

CRO for Small Businesses CRO for eCommerce CRO for Lead Generation

Change button text

Test different call-to-action (CTA) phrases to see which gets more clicks or conversions. For example, try “Get Started” vs. “See Pricing”.

Update copy or headlines

Experiment with new headlines, product descriptions, or value propositions to see what resonates best with your audience.

Change page layout

Move sections, rearrange content, or highlight key features to guide visitors toward your goals.

Hide or show form elements

Test removing unnecessary fields or adding helpful hints to make forms easier and increase completion rates.

How FreeCROTool makes it easy

Our platform lets you set up these tests up and track results, and learn what works.

JavaScript-based test creation

To create tests, you’ll write small JavaScript snippets that use CSS selectors to target and modify elements. Our tool provides built-in functions to help you poll for elements and apply changes reliably.

Video guides coming soon

We’re preparing step-by-step video tutorials to show you how to create tests, use CSS selectors, and get the most out of FreeCROTool, even if you’re new to JavaScript.

Clear reporting

We periodically pull aggregated report data directly from Google Analytics and present it in an easy-to-absorb format. You’ll see which version is winning and get actionable insights.

Works for any website

FreeCROTool is compatible with all major website platforms and eCommerce systems.