Analytics snippets
How to Track Purchase Revenue in GA4 for an A/B Test
★★★ Technical level 3 of 3
Written by Neil Webley · Last updated
Send purchase value, currency and transaction IDs for revenue analysis.
What you need to know
Replace Fire GA Revenue Event sample values with trusted completed-order data. Transaction IDs must be stable and unique for deduplication.
How to use it safely
Fire only after confirmed payment. Use ISO currency, numeric value, no personal information and a test order during QA.
Before publishing
- Use Staging to test control and every variant.
- Check matching and non-matching locations.
- Verify mobile, desktop, accessibility and analytics behaviour.
- Ask someone else to review the setup.