Audience triggers
How to Trigger an A/B Test on Desktop Exit Intent
★☆☆ Technical level 1 of 3
Written by Neil Webley · Last updated
Show a relevant test when a desktop visitor appears ready to leave.
What you need to know
Exit intent is desktop only because it relies on pointer movement towards browser controls. Touch devices have no equivalent cursor signal.
How to use it safely
Use it for relevant final help such as delivery clarification, support or saved progress. Add Exit Intent to a desktop audience, make dismissal easy and prevent repeat displays.
Before publishing
- Use Staging to test control and every variant.
- Check matching and non-matching locations.
- Verify mobile, desktop, accessibility and analytics behaviour.
- Ask someone else to review the setup.