Audience triggers
How to Trigger an A/B Test After Visitor Inactivity
★☆☆ Technical level 1 of 3
Written by Neil Webley · Last updated
Use an idle timeout to offer timely help when a visitor pauses.
What you need to know
Idle timeout can test help on a long form, explain pricing or remind someone about an unfinished action. Base the delay on observed behaviour rather than an arbitrary number.
How to use it safely
Verify pointer, keyboard, scrolling and touch activity reset inactivity as expected. Show the experience once, keep it dismissible and measure the primary conversion rather than prompt clicks alone.
Before publishing
- Use Staging to test control and every variant.
- Check matching and non-matching locations.
- Verify mobile, desktop, accessibility and analytics behaviour.
- Ask someone else to review the setup.