Google Optimize Alternative
Looking for a replacement for Google Optimize? FreeCROTool gives small businesses a simple way to create A/B tests, edit website content visually, and measure results using Google Analytics.
Google Optimize made website testing feel accessible. Since it was discontinued, many businesses have been left without a simple, low-cost way to test headlines, calls to action, layouts, images, and landing page changes. FreeCROTool is designed to help fill that gap.
See FreeCROTool in Action
The video below shows how FreeCROTool lets you create a simple A/B test, edit a page visually, switch between variants, and prepare changes for testing without touching code.
What did businesses lose when Google Optimize was sunset?
- Easy A/B testing for websites without needing a large CRO platform
- Simple experiment setup for marketers, founders, and small teams
- A practical way to test changes and measure conversion impact
- Integration with Google Analytics for reporting and decision-making
- A free or low-cost entry point into conversion rate optimisation
For many small businesses, the biggest loss was not advanced experimentation. It was the ability to quickly test a sensible website change and learn whether it helped.
How FreeCROTool fills the gap
- No-code visual editing for simple content, image, and CTA tests
- Works with Google Analytics instead of replacing your reporting setup
- Runs through a simple tag that we provide
- Works on many website platforms, including static sites and ecommerce stores such as Shopify and Wordpress.
- GDPR-friendly and privacy-focused, with no personal data required
- Clear reporting designed for practical business decisions
FreeCROTool is not trying to replace complex enterprise experimentation platforms. It is built for businesses that want to start testing useful changes without cost, complexity, or developer dependency.
Examples of what you can test with FreeCROTool
- Test two different homepage headlines to see which drives more signups
- Try different button text, colours, or placements to increase clicks
- Compare product page changes to improve purchases
- Experiment with shorter forms to improve completion rates
- Test landing page changes for paid campaigns
- Move important links or calls to action higher on mobile pages
Want to learn more about what FreeCROTool is and how it works? Read more about FreeCROTool.
You can also explore more A/B testing use cases and examples.
Ready to keep optimising your website after Google Optimize? Get started with FreeCROTool or contact us for more information.