A clear cycle of testing, learning and improving

How it works

FreeCROTool follows a simple, structured workflow. We identify opportunities, design the test, build it, monitor the outcome and use the learning to shape what comes next.

1

Identify opportunities

Review key pages, goals and user behaviour to spot friction points and areas with potential.

2

Plan the test

Shape the idea into a clear hypothesis with a practical goal and a sensible way to measure it.

3

Build the variation

Create and QA the experience so it is ready to go live with confidence.

4

Run it live

Launch the experiment and track how visitors respond using Google Analytics and our built in consolidated automatic reports.

5

Review the outcome

Look for meaningful trends, practical learning and signs of better performance.

6

Move to the next test

Use the learning to feed the next experiment, keeping the improvement cycle going.

How FreeCRO Works in 4 Simple Steps

Add the FreeCRO tag

Copy and paste a single tag into your website’s code, no complex setup required.

Create your test

Set up your A/B test in the FreeCRO dashboard.

Data flows into Google Analytics

All experiment data is sent directly to your Google Analytics account for seamless tracking.

FreeCRO shows clear results

See easy-to-understand reports in FreeCRO, know what’s working and start to think about what to do next.

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